According to the latest report of the IMARC group, entitled “Sales Force Automation Software Market: Global Industry Trends, Share, Size, Growth, Opportunities and Forecast 2022-2027.’ the global sales force automation software market reached a value of US$6.7 billion in 2021. Looking ahead, IMARC Group expects the market to reach US$13.5 billion US dollars by 2027, growing at a CAGR of 12.14% in 2022-2027. Sales Force Automation (SFA) software is programming software that simplifies the collection, evaluation, and dispersal of sales pipeline data. It allows industries to manage account information, customer database, orders and invoices, and track the system in real time. This software is widely used by managers to track the behavior and performance of their employees and develop new marketing strategies. In recent years, SFA software has grown in popularity as it offers various benefits including lead management, sales forecasting, opportunity management, as well as contact and relationship management. It also reduces the administrative tasks that have to be done manually by people.

We regularly monitor the direct effect of COVID-19[feminine] in the market, as well as the indirect influence of associated industries. These observations will be incorporated into the report.

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Sales Force Automation Software Market Trends:

The global SFA software market is primarily driven by rising sales forecasts in the banking, retail and information technology (IT) industries globally. Furthermore, the growing adoption of cloud technology, artificial intelligence (AI) and machine learning (ML) in the banking, retail, IT and telecommunications sectors is propelling SFA software application. In addition to this, the growing number of small and medium-sized enterprises and new startups that are investing heavily in SFA software to access personalized and consolidated customer communication from various online channels are also positively impacting the growth of the market. . Moreover, increasing penetration and improvement in mobile technology is also expected to further fuel the market growth.

Competitive landscape with key players:

• Aptean Inc.
• Consensus Sales Inc.
• Infor Inc. (Koch Industries Inc.)
• Microsoft Corporation
• Oracle Corporation
• Pegasystems Inc
• com inc.
• SAP SE
• Sugar CRM Inc
• Zoho Technologies Private Limited.

Breakdown by application:

• Lead management
• Sales forecast
• Management of orders and invoices
• Opportunity Management
• Others

Breakdown by type of deployment:

Breakdown by business size:

• Small and medium enterprises
• Large companies

Breakdown by vertical industry:

• BFSI
• Health care
• Retail
• Telecom
• Food and drinks
• Others

Breakdown by region:

• North America (USA, Canada)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Asia-Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Latin America (Brazil, Mexico, others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Others)

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Main highlights of the report:

• Market Performance (2016-2021)
• Market Outlook (2022-2027)
• Market trends
• Market drivers and success factors
• Impact of COVID-19
• Value chain analysis
• Complete mapping of the competitive landscape

If you need specific information that is not currently covered in the report, we will provide it to you as part of the customization.

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